Communication strategy for companies that are hard to explain
When every team explains the company differently, every audience gets a weaker version. We build communication systems — internal and external messaging, leadership narrative, sales language — that align the story.
Concept example — sample deliverable visual
What it is, and who it's for.
A communication framework covering external messaging by audience, internal communication structure, leadership and sales narratives, and the toolkit — decks, one-pagers, talking points — that carries them.
Organizations at the size where the founder can no longer be in every room: scaling B2B companies, post-merger teams, technical companies entering commercial markets.
Published deliverables, not promises.
One narrative core across every audience
Internal and external messaging structured together
Leadership and sales narratives documented
Shipped with the toolkit that carries them
A clear path from diagnosis to system.
Map
Audiences, channels, current messages. Where the story diverges and what it costs.
Structure
Messaging framework per audience — customers, investors, partners, employees — from one narrative core.
Equip
The toolkit: presentation system, talking points, internal comms templates. Language your teams can pick up and use.
Communications strategy from one narrative core
Customers, investors, partners and employees need different messages — but the same truth. We structure communication from a single narrative core so every audience-specific message reinforces the others instead of contradicting them.
From strategy to toolkit
Frameworks alone change nothing. Each engagement ships with the carrier assets — deck systems, one-pagers, internal templates — so the new language is in use the week after handover. If you brief a marketing agency for b2b campaigns afterwards — or hand channels to integrated marketing communications companies or a b2b digital marketing agency — they inherit a communications strategy instead of inventing one per channel.
What buyers ask.
PR places stories in media. We build the underlying messaging system — what the company says, to whom, in what structure — which b2b pr agencies, marketing and sales teams then execute.
Other services.
A serious product? Give it the brand.
Working with B2B teams internationally.